Our Mission

business.com’s mission is to aid the small business owners at the heart of the U.S economy. To provide this support, we focus on six distinct stages of the business lifecycle following launch:

Growth: The key to a sustainable business is not a successful launch but steady growth over time. We explain the strategies that will help your business grow.

Expansion and Diversification: With growth, many established companies think about expanding — whether that be through second locations, new product lines or additional markets. We guide you through every step of the process.

Maturity: As companies mature, they risk stagnation. We help businesses continue to innovate and maintain their market position while controlling costs and keeping competitors at bay.

Saturation/Decline: When tough times set in and revenue plateaus or declines, we’re here with strategies and advice to help you weather the storm.

Reinvention/Turnaround: With any business comes growing pains, especially as economic headwinds vary and crises arise. We help you overcome these challenges to give your company new life.

Succession/Exit: Not everyone wants to run a business forever, and that’s okay. For those thinking about succession and exiting their companies, we not only instruct in the dos and don’ts but also help you sell your enterprise through our marketplace.

Our Values

Ensure Accuracy

business.com prides itself on accuracy, whether we’re explaining the different types of business structures or recommending a software solution to process payroll. Our team of business analysts and experts routinely fact-check business.com’s guides, explainers and reviews, with support from a team of content editors and copy editors.

Maintain Objectivity

business.com is committed to recommending only the best business tools and practices for business owners and their teams. While we consult vendors for background information, our product roundups and service reviews are produced independently to ensure fairness and impartiality.

Continually Evolve

The business world is always changing, so business.com is too. We routinely update our articles to make sure we’re providing the right strategies for the current business climate and staying up to date on relevant trends, such as the rise of AI usage in the workplace.

Always Put the Business Owner First

The 11 million U.S. businesses that generate between $50,000 and $50 million in revenue are always at the forefront of our minds. The ever-changing needs of these business owners and their employees inform all our content decisions. Your business is our business.

How We Create Our Content

At business.com, we create guides, how-tos, strategy breakdowns and product recommendations to support business owners through every part of the business lifecycle. Our expertise takes the form of:

• Products and Services Recommendation Roundups: Based on in-depth research and hands-on testing, our “Best” pages highlight what we’ve found to be the top software or services in a particular business category. You’ll find everything from our picks for high-quality HR software to our favorite credit card processors.
• Product Reviews: We individually analyze every software and service featured on business.com. These reviews consider factors like pricing, ease of use, features, limitations and customer service.
• Product Comparisons: We know you may be torn between two leading products, so we put competing solutions head to head for rigorous testing and comprehensive analysis. By comparing and contrasting rival vendors, we provide greater insights to help your purchasing decision.
• Informational Articles: Running a business is about more than having the right tools. You also need institutional knowledge, which is where our topical explainers, best-practice lists and buying guides come in handy.

In addition, you’ll also find:

• Informative newsletters: The b. Newsletter, sent twice weekly and read by hundreds of thousands of business owners just like you, uses current events, pop culture and expert interviews to give entrepreneurs and business professionals the latest insights into business ownership and operations.
  
• Thought-provoking podcasts: business.com is home to the builders podcast hosted by John Busby and focused on business inspiration and trends. 
  
• Must-watch videos: From shorts to longform interviews, our business.com videos walk you through business concepts and the technology needed to help your business grow.

To learn about our editorial process, click here.

How to Contact Us

We want to hear from you! Email connect@business.com with any questions, comments or concerns.